Google Tag Manager

Google Tag Manager (GTM) provides an efficient way to implement tags without needing to constantly modify website code. However, to take GTM's flexibility even further, custom templates can be created to streamline and optimize tracking implementations — both on the client-side and server-side.

Roll-Up Property is a single property which aggregates data from multiple source properties. This might be useful for businesses that have multiple websites for different regions. In this case, they can safely track each of the regional sites into a separate Google Analytics property and also have a separate roll-up property to analyze a larger amount of data than you have in single-site properties.

Here is how the Google Analytics account structure would look like in case of using the roll-up property:

Google Tag Manager is a great tool that has a lot of opportunities for event tracking. If you are not familiar with this tool and have not used it before start with reading this article about basic concepts of Google Tag Manager. In this article, I will explain how to configure event tracking using Google Tag Manager easily.

An event can be sent to Google Analytics with any trigger. The most common case for event tracking is a click on some button or link.

Thrivecart is used by many businesses for building their sales funnels. They have many useful opportunities for digital marketers. However tracking implementation on Thrivecart is a pain. Thrivecart do not officially support Google Tag Manager.

Here there is the documentation on how to implement Facebook pixel and Google Analytics on Thrivecart.

Single-Page Applications (SPA) become more and more popular. They are built using Ember, React, Angular, Backbone, Meteor or something similar.

Bad news about SPA is that adding default Universal Analytics tracking code to such applications will not result in having any valuable data in the Google Analytics account. The reason is that SPA does not generate any pageviews by defaults and pageview hits are not send to Universal Analytics. If no customization is applied to the analytics tracking code one will have sessions with only one pageview and extremely high bounce rate.