Marketing Costs Analysis Dashboard in Looker Studio

Many Google Analytics 4 (GA4) users struggle to derive meaningful insights from the reports suggested in GA4. One common frustration is that GA4, by default, only provides advertising cost data from Google Ads, leaving out crucial spend information from other key platforms like Meta (Facebook), TikTok, and Bing. This can make it difficult to get a complete view of your marketing performance.

Our custom Marketing Costs Analysis Dashboard is designed to overcome these challenges, providing a clear and comprehensive solution for tracking and optimizing your marketing efforts across multiple platforms.

1. All Your Data in One Place

Managing campaigns across multiple platforms can lead to fragmented data, making it hard to analyze performance holistically. Marketing Costs Analysis Dashboard brings together data from various sources, including Meta, TikTok, Google Ads, Bing, and GA4 properties, into a single, easy-to-understand dashboard. This allows you to view performance across all your campaigns at a glance or drill down to focus on specific websites or platforms.

2. Advertising Costs Beyond Google Ads

One of the biggest limitations in GA4 is that it only shows advertising costs for Google Ads by default. This leaves out key data points from other marketing channels. Our solution fills that gap by integrating cost data from platforms like Meta, TikTok, and Bing. While a separate service streams marketing cost data into BigQuery, our Looker Studio dashboard provides an intuitive interface for displaying and interacting with the data.

With this comprehensive cost view, you can easily analyze marketing spend and calculate essential metrics such as:

• ROAS (Return on Ad Spend) – Determine how much revenue your advertising spend generates across all platforms, not just Google Ads.
• MER (Media Efficiency Ratio) – Get a big-picture view of your media performance based on total marketing costs.

3. Custom Insights with Cumulative Metrics and Filters

Our dashboards give you the flexibility to view cumulative metrics across all platforms or filter data by specific websites, campaigns, or channels. Whether you want to assess overall performance or focus on specific areas, the dashboards allow you to gain relevant insights tailored to your business needs.

4. Fully Customizable for Your Needs

We understand that every business has different priorities. That's why we offer fully customizable dashboards. Whether you need additional filters, widgets, or pages, we can tailor the dashboard to fit your exact requirements. This flexibility ensures that your dashboard reflects the insights you care about most.

5. Empower Decision-Making with Actionable Insights

At its core, our Marketing Costs Analysis Dashboard helps you make informed decisions, faster. With clear visualizations, you will have a holistic view of your marketing performance and can easily identify which campaigns are underperforming, spot trends, and optimize your budget allocation to maximize return on investment. With our Marketing Costs Analysis Dashboard you gain the full picture needed to drive better decisions.

If you're finding it difficult to get comprehensive insights from GA4 and want to track your marketing performance across all platforms, our Marketing Costs Analysis Dashboard is the solution you need. By providing cost data from all your marketing channels and allowing for customizable insights, this dashboard will revolutionize how you analyze and optimize your marketing strategy.

Here is an example of such a dashboard:

Interested in seeing how this dashboard can enhance your understanding of the overall marketing performance?  Book a call with Vera today to learn more about how our custom Looker Studio dashboards can help you maximize your marketing performance.