Managing multiple facebook campaigns is time-consuming and requires quite a lot of time to optimize. Facebook Ad Optimization Script generates recommendations for budget adjustments based on the performance of ad sets during last 14 days and 3 days.
For each of the ad sets it generates report with the following data:
- The date when the ad set was modified or created
- Current daily budget
- 3 day and 14 days CPM
- 3 day and 14 days spend
- Lifetime spend
- 3 day and 14 days revenue
- Lifetime revenue
- 3 day and 14 days ROI
- 3 day and 14 days ROAS
- Audience size for the adset
Based on this data recommendations on budget adjustments are generated. Thresholds that are used for recommendations can be adjusted on Configuration sheet.
The Facebook Ad Optimization Script should be authorized to access the Facebook ads account to run automatically. The sheet with recommendations can be emailed daily or weekly to your email.
Vera Pimchenko
Google Certified (GAIQ) Web Analytics professional with strong technical background and deep understanding of how to combine great design, compelling content, well-crafted code and analytics to create an intuitive and engaging experience for all users.
Web-analytics & Google Tag Manager expert
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