Shopify

Managing multiple Google Ads accounts can be complex, especially when trying to track conversions for various products, regions, or websites. Google Ads Manager Accounts (MCC) provide an efficient solution by centralizing management and reducing the need for complicated tracking setups. Here’s why using an MCC account is beneficial and why you don’t need multiple Google Ads tags, even when using multiple accounts.

Discrepancy in data especially in the revenue and transaction number is often an issue for the ecommerce sites that use Shopify. Shopify has a document where they list some possible reasons of this discrepancy https://help.shopify.com/en/manual/reports-and-analytics/discrepancies. However these explanations are not very helpful because they do not contain any practical advice on how this can be fixed.